How long until we see results?
Usually four to eight weeks. Technical fixes — schema, AI-crawler access, answer-first content — show up in AI responses within days. Building citations across the pages AI engines trust takes a few cycles.
Which AI engines do you optimize for?
ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. ChatGPT alone drives around 77–87% of AI referral traffic today, so we weight toward it — but we track and tune across all five.
How do you measure success?
We track 10–50 tourist-relevant queries (tier-dependent) in every major AI engine every week. You see your visibility score — the percentage of queries where your business appears — trend over time, alongside each competitor in the same category.
Isn't this just SEO with a new name?
There's overlap, but it's a different game. Google ranks ten blue links; AI picks one answer. Schema, FAQ structure, and which external pages cite you matter far more than keyword density. AI cites pages ranking at position 21+ about 90% of the time — traditional SEO wins don't transfer directly.
What if we already rank well on Google?
Ranking on Google helps, but doesn't guarantee you'll be mentioned by AI. AI draws from the pages it trusts to summarize from — travel blogs, editorial "best of" lists, Reddit threads, TripAdvisor. We focus on those citation sources, which often sit outside your Google ranking.
What does an engagement cost?
The audit is free. From there, pricing scales with how many queries and locations we're tracking and the depth of execution. We discuss it on the audit call once we've seen your situation — no surprises, no upsells on the page.
What do you need from us?
Access to your website CMS (WordPress, Squarespace, or similar), your Google Business Profile, and thirty minutes for a kickoff call. That's it. We don't touch your design or your tone of voice.
Is our data kept private?
Yes. We only look at publicly-available information plus whatever you choose to share on the call. We don't publish client data, and we don't sell lists.