Found in the new search · Amsterdam

Be The Answer.

Your customers are asking ChatGPT and Google AI where to go. We make sure the answer is you while you keep doing what you do. We make sure AI sends the next customer to your door.

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5×
Conversion vs. Google
20%
Of search is ChatGPT
Citerial
Live AI query · Amsterdam
"What's the best day trip from Amsterdam?"
Via ChatGPT · Zaanse Schans
5×
AI traffic converts at five times the rate of Google search. 14.2% versus 2.8%.
Source · SparkToro
20%
Of all search traffic now moves through ChatGPT alone. The shift is structural.
Source · Similarweb
ChatGPT · live example
JB
What are the best canal-side terraces in Amsterdam?
AI
The most popular canal-side terraces in Amsterdam are:

1. Café de Sluyswacht, overlooking the Oudeschans.
2. Hannekes Boom, waterside, creative crowd.
3. Café Papeneiland, 17th century classic.

⚠ Your business is not mentioned
The Problem

If you're not in the answer, you don't exist.

Search engines are fading. Travelers now ask AI: "what's the best restaurant?", "which museum should I see?", "where should I stay?" Three to five businesses make the answer. Everyone else is invisible.

ChatGPT handles over 10 million travel-intent queries every day
Only 3 to 5 businesses get named per query. The rest are skipped entirely
AI answers aren't clicked through. Whoever is named wins the booking
Traditional SEO has almost no influence on what AI recommends
Hospitality Owners

What people who run the room actually say.

Within six weeks we were the first name ChatGPT gave for "Indonesian food in De Pijp." Bookings lifted 28%.

LD
Lotte van Dijk
Owner · Blue Jay

I didn't understand a word of what they did. I just knew tourists started walking in saying "ChatGPT sent us."

DM
Daan Mulder
Manager · SkyLounge

Citerial never touched our website. They just made us findable in the way people actually search now.

EV
Emma Visser
Founder · Café de Klos
The Proof

This isn't a trend. It's already how people decide.

6×
Visitors arriving from AI chat convert at six times the rate of traditional SEO traffic. 24% versus 4%.
Webflow · A/B test
56%
AI search sessions are now 56% the volume of traditional search. 45 billion monthly.
Semrush · 2025
+485%
Quarter-over-quarter signup lift from above-fold AEO optimization on a single page.
Webflow · Graphite
86%
Of AI-cited content is human-written. Real strategy wins. Not spam, not AI-generated filler.
Ahrefs · 2025
About Us

Small team, serious craft.

Citerial is a small Amsterdam team working on one thing. Making local businesses the answer when customers ask AI where to go. We don't touch your design, rebuild your site, or talk in jargon. We read the code, sit at your tables, and show you the numbers.

01
Zero homework
We handle the code, the schema, the structure. You keep running your restaurant.
02
We know what tourists ask
Before they book, they ask AI. We know the questions, and we make you the answer.
03
Data driven
Every claim we make is a number we can show you. No vanity metrics, no fluff.
04
Amsterdam local
We live here. We eat where you eat. We know the room before we optimise it.
05
Hospitality only
We don't work with everyone. We work with the people who host the city.
06
Independent
We don't sell for OpenAI or Google. We work for you, not for a platform.
Based in Amsterdam · Founded 2026
The next step

See exactly where you stand.

We audit your business across ChatGPT and Google AI Overviews. You get a one-page report showing which queries mention you, which mention your competitors, and where you're invisible. Free. No commitment.

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